Ethereal Lavender Dust
Pale Ash
Fabric Conditioner
Pale Ash is soft, airy, and deeply calming. Lavender and iris rest on a smooth woody base, creating a scent that feels light, clean, and composed. It lingers gently on fabric, never overpowering, leaving behind a quiet, comforting trail that stays close.
Longevity
Lasts beyond the wash A slow-release fragrance that stays with your clothes, soft and noticeable through the day.
Application
Made for everyday fabrics Works effortlessly across loads, from daily wear to delicate pieces like silks and knits.
Olfactory Composition
The Scent Architecture
Top Notes
Heart Notes
Base Notes
Intensity Analysis
Gas Chromatography
The Ritual
How to Use
Three simple steps. One lasting impression.
Load & Wash
Load your wash and add your regular detergent as normal. Pale Ash is safe for all fabric types including delicates.
Add Pale Ash
Pour one cap (30ml) of Pale Ash into the fabric softener compartment. Do not mix directly with detergent.
Wear the Scent
Wash, dry, and wear. The soft, powdery lavender releases gently with every movement — quiet luxury, all day long.
Customer Reviews
The Scent Experience
“Opens fresh and airy, then dries down into a soft, woody warmth that stays close to the fabric.”
Rhea K.
Delhi
March 2026
“You actually notice the shift, fresh at first, then warmer and a bit woody by the end of the day. Didn’t expect that from a fabric conditioner.”
Vikram N.
Bangalore
February 2026
“Feels like freshly pressed linen, soft, airy, and effortless. My clothes just feel calm and put together.”
Karan S.
Hyderabad
January 2026
Other Products
Not your scent? The collection has two more.
Explore the rest of the collection through adjacent scent worlds, each composed with its own mood, texture, and fabric ritual.
